Year 11 Business Management students had an exciting opportunity to attend a presentation on marketing by Nathan Shafir, who is a very experienced lecturer in the space of marketing. He informed us about the processes of marketing, how to market effectively and what businesses should aim to sell their products. We looked at numerous examples of effective advertising campaigns and its impact on sales and market share. His lecture has helped us put marketing into perspective and how we should approach the art of selling.

James McGuire (11D)